"Welcome to LUC. Being best mates from childhood we’ve grown up together like brothers, worked tirelessly to get to where we are today and we are immensely proud and privileged to be able to be labelled as content creators. We shared a common vision from the start to create something unique that does not need to conform to expectations and more importantly to always enjoy what we do. We are excited to unveil our brand, LUC!” 

‘Founders: Woody & Kleiny’


LUC is founded by Paul Wood, Paul Klein who together make up the dynamic duo known as ‘Woody and Kleiny’, alongside their manager, Darryl Stewart. They have amassed an impressive 35million+ followers across all social media platforms and proudly boast over 9 billion views across their content in 2021 alone.


Creative duo, Woody and Kleiny, and their close knit team, are not only self made names across the world of social media, and more recently mainstream TV, but also spend a large portion of their time behind the scenes co-creating and designing their own clothing line, LUC, which they are incredibly proud of.


Established in 2018 and worn in nearly every video ever aired, LUC is fast becoming a one of the most talked about brands in the industry, with new product launches quickly selling out. LUC, a brand name which originated from their impactful slogan LET US CREATE, was built and moulded into a brand with fresh energy that is for the people. To encourage confidence and ambition, LUC shows that anything is possible if you believe in yourself and are not afraid to step outside of your comfort zone. With a cult following of celebrities and tv personalities supporting the brands vision, LUC is truly a global brand for all.


Head over to our socials and let us see you live life the LUC way…